Marketing courses in Dubai
What is a marketing framework?
Your marketing framework can be defined as the basic
structure of your overall marketing action plan which also encompasses the core
marketing strategies you need. In other words, the foundation you need to
develop a marketing plan that will allow you to know:
·
What product(s) you will
promote
·
To whom you will promote
the products
·
How you will promote the
products
·
How you will increase you
products market position/share
·
How to find and keep
customers
The marketing framework you develop for your company should be
solid, sturdy, and the right framework for your company. Let’s look at it
another way.
A story of three men; the first his built his house out of
straw, because it was fast and it was easy. The second man
built his house out of twigs, better then strew, yet still very unstable
and certainly not strong, stable brick house and when the storm came with its
blowing winds the brick house remained firm and weathered all what the storm
hard to offer.
So what is the morale of our story? Do not be in a hurry to
develop your framework: take your time and understand your product, your
customers and your competition. Hastily creating your marketing framework may
result in your entire business being “blow down” by the stormy windows of
competition.
Other factory may come into play, such as:
- 1. A Bad Economy
- 2. New Technology
- 3. Obsolescence
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