"We are in the field of
business value"
"You get people less and
smarter to deliver more value to customers faster"
John Thompson
Why is obtained Frank Perdue to 10%
more for his brand of chicken?
Why Evian obtained on 10% more for
bottled water?
Why is obtained Starbucks to 20%
more on a cup of coffee?
Why is obtained Morton on 10% more
salt on his brand?
The people make up brand
preference. Familiar brands are no expectation. Means brand Frank Perdue
chickens would be Lena and not strong. And Evian mark means that the water will
be clear. Starbucks sign means that his will be the best coffee and fresh
taste. The trademarks indicate something more than the product. Brands
represent a range of services and values and promises offered
by the seller.
To Al Ootos Elevators 80% share of
the elevator market in India, though, so charge higher prices than its
competitors. Reason: Oates can reach to the client within an hour after contact
for service. Factory owners will pay more to avoid breakdowns and slow reform
and user’s disgruntled lifts.
Jeans. Sales staff can Levy measure
the dimensions of each person carefully and design a pair of jeans and connect
it to his two days after the same regular price is $ 15. The client can request
additional Trousers without going to the store again.
If a ball to achieve a high
proportion of sales and work Baahtravih if Think about how you can make the
customer more comfortable example of this service Thuraya go away soon to keep
""
For sellers a better chance to
attract and satisfy customers, when customers find easy access to the seller
and inexpensive for them any of that wasted his time and money to reach the
seller. Accordingly, the sellers (owners of companies / factories) intensive
coverage of the market and hail exhibitions and distributing catalogs and open
web pages on the Internet. And soon described the BMW property on the front
allows the prospective client design his own car and Aalrv When will it be
ready, but can pay for it.
Today we find a rapidly developing
banks in England is First Deirkh bank which Amloh phone banking operations
seven days a week for 24 hours a day. This is also true for direct marketers of
computers such as Dell and suspended Wei.
Marketing plans and marketing
planning process
One of them said: "If you fail
to plan, you plan to fail." It is recognized that marketing planning is
not very fun Bahei. It takes time from work. Complained a brand managers,
saying: "I took the time to prepare plans more than achieved."
At the very least, should contain
any marketing plan alleged the following sections:
Analysis of the situation
Marketing goals and objectives
Marketing strategy
Marketing Action Plan
Permissions Marketing
The company, which to see any risk
to them is a company in real danger. The worst thing that happens to the
company is to hit the risks that have never predicted in the plan. The Director
registration for five risks testifies to his foresight in a proper setting for
emergency response.
The reason for the examination of
opportunities and risks is that they give hints about any of the strengths or
weaknesses of the company and the product worthy of attention to them. An
example of this if designed Competitors effective Web pages on the Internet to
sell products not designed company you are talking about their own pages, it
will not be a weak point, but a point of weakness you need to act fast.
Should enhance each company
whatever strengths you need to develop more and none of the points you need to
act fast
Develop goals and objectives
At this point, move the Director of
the analysis process to the decision-making process. Where to turn the company
and in accordance with the data for the current situation and the future.
Director must focus on two elements in this section of the plan
• Objectives
• Goals / targets
Objectives: Director needs to
develop broad goals that must be achieved in the coming period. May be among
these goals:
• increase the profit margin
• Increased market share
• Increase customer satisfaction
Must be selected targets are
achievable and homogeneous, and goals will fail in providing a great help in
developing a strategy.
Must be concerned Director targets
set by senior management of the company. An example of this, perhaps an
organization wants to increase returns on equity investments from 10% to 12%,
and the work of additional accounts, may require increased sales by 10% and
profit increased by 6%.
Strategic choice: -
Formulates Director now a strategy
to achieve the company's goals. Can be described in six-point plan:
• Target Market
• core install the company's image
in the mind of the customer
• Install Price
• Show the total value
• distribution strategy
• Communication Strategy
Director must review the plan and
ensure consistency between the chosen target market and install the essential
mental image and install the price and value and distribution strategy and
communications strategy.
Courses in Dubai administrative
task
Today has seen a lot of companies
shift from being product-driven to be driven by the market and the customer.
"The most important
possessions - your employees and your reputation and your brand and your
customers"
Marketing is a game to learn. You
decide, and monitor the results. You learn from the results, then make better
decisions. In principle, those who are marketing for a long time and learn more
from their mistakes, they are the best marketers.
We believe that shopping facilities
effectively are those facilities that develop and implement procedures for
evaluating and monitoring good marketing. There troughs particularly important:
Evaluation and interpretation of
the results of current and correction steps.
Review the effectiveness of
marketing and develop a plan for the development of components weak but
important.
There may be a big difference
between the customer "satisfied" customers "very
satisfied." The company could lose between 10% and 13% of the customers
"satisfied" when asked Hola customers, may say they are
"satisfied" but found another مورادا (company) can satisfy them more. So smart
companies are seeking not only to satisfy customers but Tbahjhm. This requires
that exceed customer expectations and not just meet them.
Prepare Baha:
To inquire, please contact us.
