Marketing diploma in Dubai

Marketing diploma in Dubai

Marketing diploma UAE 

Dubai training courses

"We are in the field of business value"

"You get people less and smarter to deliver more value to customers faster"

John Thompson

Why is obtained Frank Perdue to 10% more for his brand of chicken?

Why Evian obtained on 10% more for bottled water?

Why is obtained Starbucks to 20% more on a cup of coffee?

Why is obtained Morton on 10% more salt on his brand?

The people make up brand preference. Familiar brands are no expectation. Means brand Frank Perdue chickens would be Lena and not strong. And Evian mark means that the water will be clear. Starbucks sign means that his will be the best coffee and fresh taste. The trademarks indicate something more than the product. Brands represent a range of services and values ​​and promises offered by the seller.

To Al Ootos Elevators 80% share of the elevator market in India, though, so charge higher prices than its competitors. Reason: Oates can reach to the client within an hour after contact for service. Factory owners will pay more to avoid breakdowns and slow reform and user’s disgruntled lifts.

Jeans. Sales staff can Levy measure the dimensions of each person carefully and design a pair of jeans and connect it to his two days after the same regular price is $ 15. The client can request additional Trousers without going to the store again.

If a ball to achieve a high proportion of sales and work Baahtravih if Think about how you can make the customer more comfortable example of this service Thuraya go away soon to keep ""

For sellers a better chance to attract and satisfy customers, when customers find easy access to the seller and inexpensive for them any of that wasted his time and money to reach the seller. Accordingly, the sellers (owners of companies / factories) intensive coverage of the market and hail exhibitions and distributing catalogs and open web pages on the Internet. And soon described the BMW property on the front allows the prospective client design his own car and Aalrv When will it be ready, but can pay for it.

Today we find a rapidly developing banks in England is First Deirkh bank which Amloh phone banking operations seven days a week for 24 hours a day. This is also true for direct marketers of computers such as Dell and suspended Wei.

Marketing plans and marketing planning process

One of them said: "If you fail to plan, you plan to fail." It is recognized that marketing planning is not very fun Bahei. It takes time from work. Complained a brand managers, saying: "I took the time to prepare plans more than achieved."

At the very least, should contain any marketing plan alleged the following sections:

 Analysis of the situation

 Marketing goals and objectives

 Marketing strategy

 Marketing Action Plan

 Permissions Marketing

The company, which to see any risk to them is a company in real danger. The worst thing that happens to the company is to hit the risks that have never predicted in the plan. The Director registration for five risks testifies to his foresight in a proper setting for emergency response.

The reason for the examination of opportunities and risks is that they give hints about any of the strengths or weaknesses of the company and the product worthy of attention to them. An example of this if designed Competitors effective Web pages on the Internet to sell products not designed company you are talking about their own pages, it will not be a weak point, but a point of weakness you need to act fast.

Should enhance each company whatever strengths you need to develop more and none of the points you need to act fast

Develop goals and objectives

At this point, move the Director of the analysis process to the decision-making process. Where to turn the company and in accordance with the data for the current situation and the future. Director must focus on two elements in this section of the plan

• Objectives

• Goals / targets

Objectives: Director needs to develop broad goals that must be achieved in the coming period. May be among these goals:

• increase the profit margin

• Increased market share

• Increase customer satisfaction

Must be selected targets are achievable and homogeneous, and goals will fail in providing a great help in developing a strategy.

Must be concerned Director targets set by senior management of the company. An example of this, perhaps an organization wants to increase returns on equity investments from 10% to 12%, and the work of additional accounts, may require increased sales by 10% and profit increased by 6%.

Strategic choice: -

Formulates Director now a strategy to achieve the company's goals. Can be described in six-point plan:

• Target Market

• core install the company's image in the mind of the customer

• Install Price

• Show the total value

• distribution strategy

• Communication Strategy

Director must review the plan and ensure consistency between the chosen target market and install the essential mental image and install the price and value and distribution strategy and communications strategy.

Courses in Dubai administrative task

Today has seen a lot of companies shift from being product-driven to be driven by the market and the customer.

"The most important possessions - your employees and your reputation and your brand and your customers"

Marketing is a game to learn. You decide, and monitor the results. You learn from the results, then make better decisions. In principle, those who are marketing for a long time and learn more from their mistakes, they are the best marketers.

We believe that shopping facilities effectively are those facilities that develop and implement procedures for evaluating and monitoring good marketing. There troughs particularly important:

Evaluation and interpretation of the results of current and correction steps.

Review the effectiveness of marketing and develop a plan for the development of components weak but important.

There may be a big difference between the customer "satisfied" customers "very satisfied." The company could lose between 10% and 13% of the customers "satisfied" when asked Hola customers, may say they are "satisfied" but found another مورادا (company) can satisfy them more. So smart companies are seeking not only to satisfy customers but Tbahjhm. This requires that exceed customer expectations and not just meet them.

Prepare Baha:

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